Email Marketing – Can It Really Be Helpful for Your Business?

You must be quite familiar with the term email marketing, but have you ever got into the depth of this topic? Very few might know the actual meaning of it. So, to get into further details it is important to know what exactly email marketing is. Basically, this strategy is adopted to promote products and services of any business.Email marketing is a part of internet marketing. The term itself explains what it does. Through email, it is possible to develop relationship with clients and customers depending on which segment your business target.What benefits do you get?Why to use email marketing as your promotional tool? The answer is simple because of low cost incurred and ease of use. It’s a fact that email is an inexpensive mode of advertisement and ensures that your company gain visibility among customers.It can easily be set up and also perform a campaign. For small businesses, it has proved to be an effective strategy. Newsletters can also be sent to customers who have subscribed on the websites for newsletters. The potential customers can receive news updates and upcoming events of company.

But, what makes an email really effective… We are all familiar with email newsletters that finally go into spam and mostly annoy the receiver. So, this signifies that those emails are a complete failure!What actually works is when you exchange value with customers. It is important to share value information in concise way so that readers can get to know your intentions while not wasting much of their time. Building up faith among customers should be sole objective of any business and this would finally restrain you from getting into spam list.So what are the key ingredients for any good email? But, again it all depends on what kind of relationship you possess with the audience. An effective subject line would brief your content. The concise and compact body of email and niche specific content that would actually speak in favor of prospect needs.Know the different types of emails1. Marketing emails: This may either contain informational or promotional messages and is sent to listed members who can be your prospect customers, reporters, vendors etc. Though there is a chance of creating different types of content, but usually newsletters, press release, announcements are included in mails.2. Operational emails: Such emails do come up with important information that speaks about your business. This may include if the business would be closed on holidays or for any planned maintenance. Though this does not create any direct impact on sales, but it is important to adopt some best practices in business so that you can always be in good relation with audiences.

3. Transactional emails: It is an automated mail and gets triggered based on customer’s activity. Few examples of such emails are order tracking, registration confirmation etc. Sending such emails may develop relationship with customers and you can engage them as well in your business. Generally operational emails are informative in class and are crafted to reflect the positive angle of a business.The intense competition experienced by every entrepreneur can easily be handled through email marketing. The powerful subject line can deliver a strong message to recipient. To arouse curiosity among customers, this is said to be an effective strategy.

Who’s Financing Inventory and Using Purchase Order Finance (P O Finance)? Your Competitors!

It’s time. We’re talking about purchase order finance in Canada, how P O finance works, and how financing inventory and contracts under those purchase orders really works in Canada. And yes, as we said, its time… to get creative with your financing challenges, and we’ll demonstrate how.

And as a starter, being second never really counts, so Canadian business needs to be aware that your competitors are utilizing creative financing and inventory options for the growth and sales and profits, so why shouldn’t your firm?

Canadian business owners and financial managers know that you can have all the new orders and contracts in the world, but if you can’t finance them properly then you’re generally fighting a losing battle to your competitors.

The reason purchase order financing is rising in popularity generally stems from the fact that traditional financing via Canadian banks for inventory and purchase orders is exceptionally, in our opinion, difficult to finance. Where the banks say no is where purchase order financing begins!

It’s important for us to clarify to clients that P O finance is a general concept that might in fact include the financing of the order or contract, the inventory that might be required to fulfill the contract, and the receivable that is generated out of that sale. So it’s clearly an all encompassing strategy.

The additional beauty of P O finance is simply that it gets creative, unlike many traditional types of financing that are routine and formulaic.

It’s all about sitting down with your P O financing partner and discussing how unique your particular needs are. Typically when we sit down with clients this type of financing revolves around the requirements of the supplier, as well as your firm’s customer, and how both of these requirements can be met with timelines and financial guidelines that make sense for all parties.

The key elements of a successful P O finance transaction are a solid non cancelable order, a qualified customer from a credit worth perspective, and specific identification around who pays who and when. It’s as simple as that.

So how does all this work, asks our clients.Lets keep it simple so we can clearly demonstrate the power of this type of financing. Your firm receives an order. The P O financing firm pays your supplier via a cash or letter of credit – with your firm then receiving the goods and fulfilling the order and contract. The P O finance firm takes title to the rights in the purchase order, the inventory they have purchased on your behalf, and the receivable that is generated out of the sale. It’s as simple as that. When you customer pays per the terms of your contract with them the transaction is closed and the purchase order finance firm is paid in full, less their financing charge which is typically in the 2.5-3% per month range in Canada.

In certain cases financing inventory can be arranged purely on a separate basis, but as we have noted, the total sale cycle often relies on the order, the inventory and the receivable being collateralized to make this financing work.

Speak to a credible, trusted and experienced Canadian business financing advisor as to how this type of financing can benefit your firm.